Building an Empire
Having a strong brand voice is dependent on the structure and resources the business has established.
I suggest establishing a centralized structure when building a response team. It should be the responsibility of one group to monitor closely and respond to consumers as you release content.
If multiple people on your team manage the social communications, the tone of your company’s posts may differ depending on who publishes what content. The group should agree on how to post to ensure your brand has a consistent tone of voice.